Slim, power-packed Cyber-shot WX70/WX50

Everyone can capture ultra-high quality still images and detail-packed Full HD video with two slim, advanced new Cyber-shot cameras from Sony. Slipping effortlessly into a pocket, the colourful WX70 and WX50 further expand the choice of Cyber-shot models equipped with the ultra-sensitive, high performance 16.2 megapixel Exmor R CMOS sensor. It’s teamed with the latest BIONZ processor from Sony that assures speedy shooting responses and flawless, low-noise images – even in low light. Both cameras are crammed with easy-to-use features for anyone who’s serious about capturing great-looking photos and Full HD video with less effort.

New to Cyber-shot this year, Extra High Sensitivity technology expands your photo opportunities, especially in dimly-lit conditions. Maximum sensitivity is now boosted to ISO 12800, giving more opportunities for spontaneous handheld shooting without flash. In addition, noise levels are slashed to a sixth of previous Cyber-shot models. You’ll see the difference with crisp, beautifully natural low-light shots, from atmospheric portraits to interiors.

Now more advanced than ever, Optical SteadyShot adds Active Mode that’s combined with electronic stabilisation to combat camera shake when you’re shooting Full HD movies. It’s even effective at high zoom settings where other image stabilisation systems struggle to deliver clear, blur-free handheld video footage.

Superior Auto Mode takes the guesswork out of achieving professional results in virtually any situation. Detecting the current scene and shooting conditions, Cyber-shot automatically adjusts exposure and other camera settings for superb images with low noise and high dynamic range.

By Pixel Super Resolution technology from Sony doubles the 5x optical zoom range of the Carl Zeiss Vario-Tessar lens without sacrificing image quality. With up to 10x Clear Image Zoom you’ll enjoy detail-packed close-ups without the artificial blockiness that mars conventional digital zoom.

It’s easy to create stunning ‘in-camera’ creative effects with no PC or image editing software needed. Picture Effect mode now offers an expanded palette of creative options including Toy Camera, Partial Colour, Pop Colour, HDR Painting, Miniature, Illustration, Watercolour, Soft High-key and Rich-tone Monochrome.

3D Sweep Panorama and 3D Still Image add an extra dimension of enjoyment to your shooting options. Slip on your active shutter glasses and enjoy the results on your 3D TV or 3D VAIO Series PC.

Cyber-shot WX70 adds the luxurious refinement of a clear, large, photo-realistic 7.5cm Xtra Fine LCD touchscreen to frame, review and adjust your images.

Both cameras come with PlayMemories Home software pre-installed. Just connect Cyber-shot to your PC for easy viewing, editing, printing, emailing, web uploads, disc burning and more.

The range of compatible accessories for Cyber-shot now includes a new choice of carry cases that offer stylish, practical protection.

The slim, advanced new Cyber-shot WX70 and WX50 digital compact cameras by Sony are available in Europe from mid-March 2012.